SPORTCITY

Commercial

The commercial for Sportcity is fun, playful and slightly deceiving as a project. 

Sportcity, the Dutch gym, is open 7 days a week. To be able to shoot in an actual location we were bound to a set with active gymgoers. 

With a single shoot day the animation needed to be fast-paced. It was an interesting challenge juggling the animation activities and making sure to not inconvenience the active gymnasts. 

The project featured a pair of slippers in the shape of running shoes. The commercial showed the slippers working out completely on their own in an actual gym.